You need some kind of a visual that says what it is you do For example, a short video, sixty seconds, ninety seconds, that’s all
about what benefit you provide or what problem
you solve, OK? That’s great. People are looking for
everything on the Internet on a smartphone. So they are not going to read eighty seven paragraphs of text. They would prefer to watch a short video.
Another possibility is a really good photo – a photo that clearly
expresses what your products or services is. Another
way is an excellent graphic design, an image,
same deals as a photo, you look and you don’t need anything by
way of explanation. It’s just “Oh. I get this. Oh, I see what this is about.” OK? You need
very clearly to have what your business is expressed in a way where someone can look and go “Right.” You know, they can have that moment of recognition. That’s key.