Upwork Review: How We Found, Tested & Hired a New Video Editor (Hiring Guide and Tutorial)


– Sometimes it’s time to branch out. And when we had the opportunity
to hire a new video editor, meaning our old video
editor messed up pretty bad, when we had that opportunity, I knew it was time to do a little experiment. So in today’s video, I wanna talk about what our hiring process looked like to find a new video editor. Let’s jump into it. I don’t wanna go into
too much detail about what happened with the other video editor, but the main issue was he
started increasing the prices of his videos without telling us, and just increasing the
price on the invoices, over and over gain. So we were paying this guy and that was a huge flaw
in our business system. Basically I didn’t tell our CEO that there was a maximum amount that these people should be charging. So he just kept paying the invoices, and there were no checks in place. Huge miscalculation but it
could have been way worse. I think we lost maybe 1000 bucks where if it had kept going
for months and months, maybe we would have lost
100 grand, who knows? So I’m glad we caught it when we did, but in order to stop that
happening in the future, we have moved to Upwork, and we’re hiring video editors on here. They’re tracking all of their time, and there’s a maximum cost per video, and a maximum number of
videos they can do in a week. The first thing I wanna
show you is the job posting we put up, which also goes through how we’re doing this test. So it’s very simple. The post title was Video
Editor for YouTube Channel, and the description was
looking for a video editor for the Alex Berman YouTube channel, a link to the YouTube. Check out a few of those videos, most of the content is blog style, and we do three videos per week. Here’s an example of a finished video. And I linked to one of our videos, and the raw recording. I linked to this video that we did, 15 Ways To Write And
Personalize A First Line In A Cold Email. And I linked to the raw recordings in DropBox, so that they
can see it’s a video file, it’s a screen recording file, and it’s an audio file all put together into one finished video. Please include the
pricing in your proposal. Looking for a flat rate per video. Thanks. I said $60 a video, and you will be asked to answer the following questions: Why do you think you are a
good fit for this project? And then to link a video
that you’ve edited. And that was it. It’s good to put a budget on Upwork, because people will come in almost exactly on the budget, as you can
tell from this data here. The high bid was only $100 per video. And the average was right there, $59.67, so all of the video editors, the 15 that applied for this job, all came in around the budget, and the reason why only 15 applied is I
hired three video editors within about 24 hours. If we’d kept it running
for longer, I’m sure there would have been a lot
more video editors applying. So the proposals came in on Upwork, and the first thing I did is looked at the cover letter to make
sure it was customized. And if you’re applying to jobs on Upwork, this is a huge thing. Hiring managers, or really I should say me as a hiring manager,
will look to make sure that you’ve spent time on this proposal, and customized it before sending it out. So here are some. Tudor, who I didn’t hire. Cover letter, “Hello, I can
create you outstanding videos. “I work really fast and
close to perfection. “My portfolio can be found here.” And it’s 88% job success,
so I didn’t hire him. We got Daniel, “Hi, may name is Daniel. “I’m a top rated video editor in Upwork. “I’ve read your job description. “I can edit your video.” So I looked at Daniel. This is what I did. The cover letter was good, so I clicked over to Daniel’s profile. And then he links to his Portoflio, and I watched a video. So if you’re finding video
editing work on Upwork, the cover letter is important, but even more important is the portfolio. And I so I looked at this guy’s portfolio, and, not that I wasn’t impressed, it just isn’t the type of
video that we’re going after. (upbeat music) This guy does animations. So it wasn’t exactly
what we’re looking for, so I moved on. Now let’s talk about
the ones that I hired. Here are the three that I hired. Notice two came in at $60 a video. One come in at 45, and
yet I hired all of them. 93% job success, 100% job success, no job success, but he’s
been a documentary editor for the last five years. I ran the exact same
process I just talked about on all three of these, meaning
I read the cover letter, I went to the portfolio, I was impressed by the work, and so I hired them. Once I hired them, I
sent this quick sentence, here’s the first video, look forward to seeing what you create. And I linked to the base files in DropBox for a video that ran on the
channel a couple weeks ago, how my brother got his
first job using cold email. And that’s the same as
the sample that I put in the job description, which
is it has the main video, the screen record, and the audio file, all put together. So, he accepted the offer. They all accepted the offer. I put three offers in, three accepted. And they got to work. Now, let’s look at their videos. And I’ll show you exactly how
quick I made this decision. It’s very clear to me as a video producer who I chose. Let me know in the
comments if it’s different. But here we go. Here’s the first video from Dean. Two of the video editors
delivered rough cuts, and one delivered a final product. Just so you get a feel of how they work, two delivered on Frame.io, which is a video approval platform that our old video editor
used to use as well. And one delivered on DropBox. So, let’s watch the videos, and will turn them off when I assume somebody watching the channel
would also turn them off. Recently my little brother
moved out to Los Angeles, and it was my mission
to help him get a job, and, not only that, not only was it my mission, we succeeded. We got him a job. It was within a week of him. I’m out. All right, number two. This is how fast it is. Recently my little brother
moved out to Los Angeles, and it was my mission
to help him get a job, and, not only was it my
mission, we succeeded. We got him a job. It was within a week of him living here. And he’s working in his dream industry. He wants to be a D.J. He’s working at a recording studio. And in today’s video, I wanna go through the actual cold
emails that he used. All right, I would bounce
right there, a little rambling. I liked the whole intro process, though, that little picture of L.A. Notice in this first video,
this guy just let me run with the pauses and everything. Recently my little brother
moved out to Los Angeles, and it was, It’s a very stilted way of speaking, with a lot of pauses. I don’t know why I talk like that, but I don’t find it
engaging when it’s in video. So notice how this other
video editor cleaned it up. Recently my little brother
moved out to Los Angeles, and it was my mission
to help him get a job, and not only was it my mission, Adding those images really
helped move it along, and, and, I’ll say and exactly how it said it in that other video, and, so let’s look at the third video. So that worked, and then he
put that other cut in here, which kept you engaged in the video. Let’s look at number three. Off the bat, the audio
is not final on this one. This is the only one of the three that did not incorporate the
audio file into the video. I’m gonna give him this note,
but ignore that for now. Let’s check out how the
flow of the story is, ’cause anyone can be
taught how to edit audio. Can they be taught how to tell a story? Possibly, but it’s not
what I wanna be doing. Recently my little brother
moved out to Los Angeles, and it was my mission
to help him get a job. And, not only that, not only was it my mission, we succeeded. We got him a job. It was with, So he cleaned it up a lot more. I like that he put the hands in there. In a week of him living
here, and he’s working in his dream industry. He wants to be a D.J. He’s working at a recording studio. Simple, and in today’s video, I wanna go through the actual cold emails that he used to get a job. A lot of these are based on what worked for me when I first
moved to New York City, which, in turn, was based on Ramit Sethi, and some of his teachings of, I think this one, if you throw music in it exactly like we have on
the YouTube channel right now, and maybe some of those
animations, it’s good to go. Of the three editors,
this one’s my favorite. We’re gonna hire him. The second favorite is this guy. And this is V one, so he’s open to notes. This one I am going to not hire him. So what I’ll do on these two now, the next step is to hire both of them to do final videos, and that’s it. We’ll have two video editors now. One video editor was not enough for the Alex Berman channel,
as you guys can see. We’ve got a good aesthetic now. I’ve got this Basquiat
Hoodie that are $275 on Whoa Hello dot com, we
have this painting back here. Thanks for watching the video. If you want more content like this, feel free to subscribe to the channel. Give it a like. Leave a comment below. And if you want the actual contract we use for new business calls, check out experiment27.com/contract. If you want the actual proposal we use at Lorelia Pictures to sell documentaries, that is experiment27.com/proposal. And if you want more
clients for your agency, so if you sell design
work or web development or iOS in mobile development,
anything like that, corporate social media, and you sell to billion dollar brands, and you want more enterprise clients, that is what we do all
day at experiment27.com, so check out that website, and let’s talk. I’m Alex Berman, thanks.

13 Comments

  1. Terrance Collins November 19, 2018 at 12:26 pm

    As a writer who continues to pull some good jobs out of Upwork, it's interesting to see your evaluation process. One thing I noticed, which confirms information I'd never seen substantiated, is that the additional questions that employers ask (in your case, "why do you think you are a good fit for this project?") appear first when the employer sees your response, before the cover letter. Which means, it's quite important to put on your game shoes for that question as much as the cover letter. Many people sneer at Upwork but there are many quality jobs out there, like this one from Alex.

  2. Ashley Saldanha November 19, 2018 at 12:28 pm

    Or you guys can hire meπŸ™‹β€β™‚οΈ
    I'm @ashleysld on Instagram I edit for a ton of top YouTubers .Hit me up and I can send you guys my portfolio.

  3. Yvonne Charneskey November 19, 2018 at 4:24 pm

    On the first sample the audio is not good. Our approach to editing is that audio is 85% of the listener experience.

    I like to think of you and your brother as Cohen Brothers in training. Happy Thanksgiving.

  4. Larry Henson November 19, 2018 at 4:41 pm

    Despite Dean having little to no experience with editing YouTube videos, but did edit documentaries (wasn't he the one who left in the long pauses) and of course no job success, found it interesting that Daniel had a substantial portfolio editing animation on YouTube, had a 98% success rating and earned $7K over that time period and he didn't make the cut. In animation, you've got to get to the point which means there's a very good chance Daniel might have been a better choice. Do you think you gave Dean the benefit of doubt that he could do the job because of his editing experience with documentaries? Of course, this is all hindsight for me and I had the privilege of looking over your shoulder instead of real time. Thanks for the experience, Alex.

  5. Ben Thatcher November 19, 2018 at 5:32 pm

    I don’t like the cut that upwork takes.

  6. Donovan Rucastle November 20, 2018 at 9:18 am

    I would be interested to know why you chose to give very little guidance when asking them to make rough cuts? Is that something you believe shows their creative potential in a more true manner or is it something else?

  7. George Sultan November 20, 2018 at 11:22 am

    275$ for a hoodie but you are paying 50$ for more than an hour work on editing your videos. And for the money you want also creative people and top editors. I think I will leave this channel because of your menthality of paying low for high value work. Bye bye!

  8. VideoBase November 21, 2018 at 11:37 am

    It's stuff like upwork that seriously under values the video market. 60 dollars per video? That's so cheap and completely undercuts the market. Any decent editor worth their salt should be charging at least 100 dollar per hour. But per video!? That's very very cheap.

    In saying that Alex, would you be open to the idea of providing coaching to a video company based out of Dublin in exchange for edits? We're small and looking to secure more clients over the next year. It could be a good case study using a business outside the US.

  9. Rafael Petrachini December 30, 2018 at 6:19 am

    heey, please hire me on Upwork! πŸ™‚ I've had a hard time finding jobs there and I think it's because I don't have any credentials yet . I'd love to offer you an introductory price if you helped me out πŸ™‚

  10. THE RYDERS TIME August 7, 2019 at 12:29 pm

    I have over 5 years experience in the video editing industry with an impressive skill level

  11. Helen Kersen August 18, 2019 at 6:29 pm

    Interesting to see another side.
    I'm currently a starter video editor and has tried to apply for a couple of jobs on upwork without portfolio. Obviously no luck yet.
    So, if anyone need some videos edited, I'm willing to do a couple them free of charge, to build up a portfolio.

  12. Uniquely Flynn September 5, 2019 at 2:06 pm

    You have a CEO? huh?

  13. Peter Pober September 7, 2019 at 10:54 pm

    This was gold.

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