Prices on your Photography or Videography Website?


– [Adelaide] Should I have prices on
my photography or videography website? – [Jay] Ohh, I will tell you
exactly what I think. ♪ [The Slanted Lens: theme music] ♪ Hi, this is Jay P. Morgan
and Adelaide Lawren. And we’re going to talk to you about
putting prices on your website, yes or no. I know Jay P. has very strong feelings. – I do. If you’re in the commercial
photography world, if you are into editorial advertising, a commercial work,
no prices on the website, tacky, tacky, tacky. It just doesn’t work. It just
doesn’t serve that market. They’re going to want to talk to you and show you the
project and pricing comes after that. So, it doesn’t work for that market.
– No, it doesn’t. It’s definitely depending on the
project and what they want to do. What is important is that you want to
have your prices on there, cause a lot of people are going to skip right by you
if they don’t see the prices. I don’t know if you’ve seen the E-surance and Geico
commercials. But E-surance has hit Geico pretty hard about having people call, make
a 15-minute phone call, ’cause people just don’t call anymore. It’s very, very true.
So, when a lot of people see that they can call on the website, they just, “Uh-uh.”
they skip you. They don’t want to do that. – They want to see the prices. So, we had
this conversation with Amanda Regis last week. In her market, in Virgina, she
puts her prices on her web page because when she does her senior portraits or that
kind of work, she wants people to know how expensive she is, because she doesn’t want
a lot of people that are not pre-qualified calling her and saying, “Well, I want an
8 by 10 for five bucks.” And, she wants all those people to be off her list and
not bother her by calling. So, putting the prices up gets rid of all those calls. – Yeah. That’s a great example of making
your website your sales person. And so, what that’s doing is giving you qualified
leads, so you know that people aren’t going to waste your time calling to see
if you can cut them a deal. They know exactly how much it costs. Something that
I really encourage is not just putting your prices on your website, because
a lot of people haven’t worked with photographers and they don’t know
the value they’re getting. And so, I also recommend having…showing them the
value of what they get. And so, whatever your package is, I really recommend
making a visual for that, showing them all the different things they get in it
with the price and then an explanation of what that package is. – You know, the higher those packages are,
creating a package is like giving a person permission to spend the money. If you
don’t have a $5,000 package, if you don’t have a $6,000 package, no one’s ever going
to have permission to spend $6,000. But as soon as you create packages in that
range, then people will have permission to spend that kind of money. – Exactly, and a great way to price it
out is to have a middle package and call that like your best package or your best
value package, or your most popular package. And then, the one above that, is
higher up, of course. And the one below that, is lower in price. But the one
that’s higher in price, you can also add at the bottom, an explanation that they
can add onto this package, so that it can go higher if you’d like. Now, it’s so
great about having this explanation written out, is that now, you’re helping
your SEO, the Google bots and the Bing people. They can see what’s going on
in your website and you can start ranking for those things. It helps. – Well, that’s excellent. So, bottomline,
should you put your prices on your website? It depends on what kind of work
you do and it depends on your market. But I think for portraits, weddings, and
that kind of world, yes. For commercial photography, editorial photography, no. – Uh-uh. Now, what’s really important
is if somebody is looking at the prices on your website, they probably want to buy
something with you. But what’s so funny is that you have to spoon-feed people so
they’ll do it. So you need to have a button on there, a call to action that
says, “Book a shoot. Check availability.” – You can have a calendar there that says,
“I’ve only got these dates available this week or this month, before we book up, so
click here. Schedule your day.” You know, a lot of people are doing that now, where
you have a calendar that they can book themselves in, put their phone number in,
then you can call them back and solidify that, but a place where they can
be called to action to make the decision and to commit themselves. – Yes, this would definitely increase
leads just by asking them to do something, then they’ll be able to take
action because they’ve been invited to take action. – A counter on the page, where they’ll
look at your prices, that shows number of set-ins, available this month… – Ohh, I like that.
– two, one, you know, zero, you know, is a great idea, something that creates
urgency, so that they have to get themselves on a page and book their
set-in before the time is gone. – And if you want to be even more
legitimate, join our business coaching class, where we teach you how to be legit,
where each week, we go into a different area of your business. So, the first week,
we talk about business. The second week, we talk about marketing. Now, this is not
your mama’s marketing. This is some really awesome stuff that you can do on Facebook
to target people. These are things you can do with your blogs that actually is a
magnet for getting clients to your company, for getting leads. And the third
week, we have a guest expert on for that specific topic. And the last week,
we do one-on-one coaching. – Business topics, marketing tips, an
expert in the industry that speaks each month and then a one-on-one coaching
class. You’ll really enjoy this for a very inexpensive price, you can learn and grow
your business. We’ll help get you on task with regards to your business because
photographers don’t like to do that. Videographers want to be out shooting. We
will help you get on task, grow your business and help you realize the income
and the financial freedom you really deserve in this industry. ♪ [The Slanted Lens: theme music] ♪

16 Comments

  1. Havea Films April 30, 2014 at 6:32 am

    Thanks guys, awesome!

  2. dphotos April 30, 2014 at 6:51 am

    I agree advertising or editorial sites never to put prices. Each job is different depending of the needs and usage. I never give prices and I never work by the hour. Usually I will give a day rate or project rate after completing a written budget for the job.

  3. MrMichael33b April 30, 2014 at 11:46 am

    Sounds like Jp's mic either was disconnected or no longer working. It seems like Adelaide's mic is picking up his voice.

  4. PL Mediax April 30, 2014 at 1:35 pm

    good thoughts.  I do small promo vids on the side so I include my prices.  It helps a lot with video blogs because people see my examples and see a cheaper price next to them then any other ad agency would charge.

  5. This is Dre May 1, 2014 at 1:24 am

    I most definitely agree with you about prices

  6. Dmitry Elizarov May 1, 2014 at 8:44 am

    Nice vid. I see, the mic issue has been noticed below already 😉 I liked the term of PERMISSION to spend the money. Really interesting )

  7. R M May 4, 2014 at 8:00 pm

    Good advice, but that white background… Very distracting, it hurts my eyes.

  8. Jason Knight May 8, 2014 at 2:12 am

    Great info

  9. kraftybuns July 8, 2014 at 9:39 pm

    If you do shoots from home like portraits and newborn photos should you have the person pay half when they book their shoot or have a fee if they don't show? 

  10. Steve Ferneyhough November 19, 2014 at 7:25 pm

    Good clear advice-thanks

  11. ADivaForLife February 23, 2015 at 6:41 pm

    Great video👏👏, I just started taking picture and its been nuts, the photos I'm doing for high school sports have been GREAT, I don't know what to charge??

  12. ADivaForLife February 23, 2015 at 6:42 pm

    I had s parent who wants one of my pictures made into a poster👀👀

  13. Satnam Singh March 24, 2015 at 11:42 am

    u guys are gr8 as iam starting up a small studio in my old house.  wan to know the basic height required as i am woried of all my plannin going waste if i don't have enough height. i will be dealing with garment shoots and product shoots . 

  14. B ray May 6, 2015 at 1:00 am

    I checked your webpage and the offer is not available.

  15. Rochelle Douglass June 24, 2015 at 6:23 am

    Thank You Thank You… I have been struggling with these questions

  16. Lesiba Moja January 7, 2017 at 6:08 pm

    Really appreciate the advise

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