How to Edit Instagram Photos + Perfect instagram theme

You know those people on Instagram who look
like they have professional photographers and stylists around them at all times? Well
some of them do, and some of them just have some really simple tricks that make their
photos look amazing. (music interlude) This professional aesthetic is called an Instagram Theme. and in today’s video, I’m going
to show you a few apps and a few tips and tricks to get your own unique look, feel,
and vibe to your Instagram account. Why do you need an Instagram theme?
Well you don’t. If you’re using Instagram for personal reasons, it really doesn’t
matter. However, if you’re using it for any kind of branding or business purpose,
or if you just want your Instagram to look a little nicer, a little more professional,
then you definitely want to consider implementing an Instagram theme.
Having a consistent look and feel to your Instagram photos does increase engagement
because it helps you stand out amongst a cluttered feed. But also because it’s just plain facts.
In a study of over 8 million Instagram images a few findings were that light and bright
images got more than 24% more likes, images with low saturation got more than 18 % likes,
and images with high levels of texture got 79% more likes. I’ll put a link to that
full study below. So how do you perfect your Instagram theme?
There are five key elements. Number one? Crop all of your images the same
way. There are so many different tools you can
use to crop your photos, but one of my favorites is called Afterlight. So you go into your
camera roll and choose your photo. I’ll use an example that I posted recently on Instagram.
You can use this go to all of the different crops here at the bottom, you can see there
are the original crops that you can use with borders, outlines, circular, oval, – tons
of different options. And you get out of that, there’s also some really cool, um, different
shapes you can use and try out for your photos on Instagram.
Before you pick any kind of background for your crop, you want to make sure it’s the
right size to fit your theme. So all of the photos on my Instagram page are 4 x 3. So
I make sure that it fits those dimensions. And another option for cropping, which is
what I use, is Squaready. And you can add your photo from your favorites.
And you can crop it into any kind of rectangle or square that you want. I like it to hit
the borders, so this is the crop that I use. Number two: Keep a consistent filter. You
can add filters to your photos within Instagram, but I usually do it with an external app,
so Camera + is a great option to do that. Go back into your photos. So you can choose
clarity to make things a little more vibrant. There’s also tons of different filter options
within here, uh, that you can try out. And I use Afterlight before, but I also come back
to Afterlight if I want to add some light leaks, to add a little dimension to your photos.
And you can flip them around, using this tool. And it just adds a cool effect, uh, to your
photos on Instagram. And Pixlr is a great option to brighten your photos. Remember,
bright photos perform really well on Instagram. So the tool that you can use in here, there
are so many, but the one that I like to use is ‘brighten’.
And you just increase the brush size to as big as you want it to be, and you just brush
your hand over the screen and it automatically brightens the look of the image.
And Facetune is an option that a lot of professional bloggers use, they pick the whitening tool
at the bottom here, and you can whiten the background of the photo really easily, to
give it that bright white quality. And you just have to be really careful around the
edges but you can erase anything that doesn’t look quite right, but you get the gist. So
you can add, uh, a white backdrop to pretty much any photo that you want to make it look
a little brighter. And you’ll notice this is a really popular option for a lot of bloggers
on Instagram. They love that white, clean, backdrop.
And one of the most popular apps for filters, outside of Instagram, is called VSCO Cam.
So you can import your photos, so you add your filters through the tools at the bottom
here. And they have presets that are really really nice filters to give sort of a raw
look and feel to your photos. But you can also play with the tools down here, and tune
it to your own liking. You can also increase the contrast, sharpen your images, increase
the saturation, or decrease it, increase the color temperature, and you can add a little
bit of a color tint through VSCO Cam 2. Another option for brightening your photos
is through VSCO Cam 2. You use the exposure option. You can go as bright as you want to.
Number 3: Find a subject or a category, and stick with it.
Once you become known for something, that’s what people expect to see and consistency
is the key to higher engagement. So you can post things in the category of food, or fashion,
or architecture. Those are some of the most popular categories on Instagram. And of course
you can also post images that are more fun, like pictures of a dinosaur doing different
things. Or even your cat. We all know that some of the most successful Instagram accounts
have nothing to do with people and everything to do with cats and dogs.
Number 4: Staging and Posing. Now this may feel totally unnatural, but remember
that you’re competing against big brands with big budgets and they’re putting stylists
and a lot of thought to the posts that they put on Instagram. So in order for you to compete,
you have to put a little bit of thought and strategy into your photos. So if you’re
a food blogger, uh, map out how your photos are going to look before you post them. If
you’re a fashion blogger, have a friend go out with you and take photos of you in
set up locations. Act natural, make it look natural, but we all know there’s someone
there taking the photo of you. And that will help with the aesthetic of your photos and
make them look more professional. And the fifth, and final element, is your
captions. Keep them consistent. If you always do long-form captions, try and
stick with that. Uh and there’s a few tricks that you can use to get long-form captions.
Don’t write them in Instagram, because you can’t actually put in a paragraph break
in Instagram. You have to write your captions in your notes on your phone, or in an e-mail
or text message, and then you just copy and paste that into Instagram. Or you could use
bold lines in your captions, that’s another popular method, or forward slashes, whatever
it is that you like the look and feel of, stick with that in your captions across the
board on Instagram. My friend Sue Zimmerman has some amazing tips
on creating unique looking captions. And obviously some other great Instagram tips, because she
is ‘theinstagramexpert’. I’ll put a link to her account below, and you’ll find
lots of great resources and information there. I put links to all of the apps that I mentioned
below, and I’d love to hear what apps you use to make your Instagram photos look amazing.
If you found this video helpful, please share it with your friends, hit the ‘like’ button
below, and be sure to subscribe because I post new video marketing and social media
tutorials every single Tuesday. Thank you so much for watching and I will see you guys
next time.


  1. ChocoLotsMC July 28, 2015 at 2:23 pm

    Yay it's Tuesday another video ! You always do great videos!πŸ˜‰

  2. GIV Bahamas - Grand Isle Villas, Exuma July 28, 2015 at 2:28 pm

    Thanks for this video. Pretty much what we had thought with great solutions and ideas.Β We like to use Font Candy when wanting to add funky texts to our posts.

  3. Celebrate Who You Are Today! July 28, 2015 at 4:40 pm

    And here I thought Instrgram was for just uploading photos!Β  I had no idea all the behind the scenes tricks!Β  Thanks again, Sunny! I am always learning!

  4. paulwbwtf July 28, 2015 at 4:48 pm

    I recently started using "Pixelmator" as it was on sale a couple weeks ago. Great app.

  5. Scott Asai July 28, 2015 at 7:14 pm

    Great tips from the Digital Queen again!

  6. Safia Alice July 28, 2015 at 8:37 pm

    Love this! Thanks Sunny. πŸ‘ŒπŸ½βœ¨

  7. Vess Rusev July 28, 2015 at 10:15 pm

    Hi Sunny, very systematic and useful video! Thanks

  8. Bradley Shy July 30, 2015 at 4:14 pm

    Haha, great videos πŸ™‚ nice cool, fun, tips and pointers you give out and seems to me you always look nice in those camera lens lol! Insta: bbraddshyy follow me maybe (:

  9. Tamer Emam August 4, 2015 at 12:27 am

    super like….

  10. Katie TG August 5, 2015 at 12:00 pm

    Lots of really great tips! Thank you so much

  11. with the Stuarts August 12, 2015 at 6:38 pm

    I have been using PicsArt to edit as well. Β Great suggestions.

  12. brownsugarglamour August 18, 2015 at 7:35 am

    Recently became obsessed with your channel, you have amazing content! Can you make a channel on the ins/outs of Tumblr?! I've been looking to open an account, but have no idea where to begin. Thanks!

  13. Angel Cabaron October 21, 2015 at 8:00 am

    Thank you for this video. I'm really having a hard time in getting a theme on my IG.

  14. Kelly Clark November 3, 2015 at 11:10 pm

    Lots of great information. Thanks Sunny.

  15. Dani Angel January 12, 2016 at 5:58 pm

    6:44 there was some floater or orb :p suggest some ghost hunting apps too :p

  16. XOJHA January 12, 2016 at 10:34 pm

    Really helpful Sunny got a lot out of this video. New subbie.

  17. natalie January 19, 2016 at 1:56 pm

    I'm so lucky I found this becuase I really want to make a theme

  18. Carla Mercedes January 20, 2016 at 1:48 am


  19. Juan Esteban GarcΓ­a Robledo February 27, 2016 at 5:33 pm

    Hey Sunny I love your videos, they are so useful.

  20. Carol Watts March 4, 2016 at 5:44 pm

    Sunny, this is THE BEST help I've found re: IG themes and photo editing, etc. Am really old (waaay over 50!) to just get started with this, but hope to get there someday. (o: Do you know of an app besides Lightroom Mobile that reduces noise in images? I will sooo be looking forward to Tuesdays from now on!

  21. Elizabeth's Life & Style March 20, 2016 at 5:17 am

    great video, this was really helpful : )

  22. Kimberly Allison March 31, 2016 at 2:24 pm

    Awesome Sunny! Well done!
    Good ideas on the apps!

  23. Butter Angels Handcrafted Skin Care April 6, 2016 at 4:47 pm

    Thank you so much Sunny. I really needed this for my business.

  24. Chandra Hatton April 27, 2016 at 9:24 pm

    I really like your videosπŸ‘ŒπŸΌ thanks for all The good tips πŸ˜€

  25. Joseph Caissie May 2, 2016 at 2:20 pm

    another great vid

  26. MoKa September 15, 2016 at 2:04 pm

    Thank you for your help, it's really great! Personaly, I use Picsart, VSCO, Snapseed and sometimes Aviary and those are free apps. I do want to download Facetune and Afterlight, they may be super but those apps are not free, and I don't want to pay for apps, so … If you know apps that do the same but for free, I really want to know :3

  27. Black Crow Films October 14, 2016 at 10:49 am

    Squareready is what I've been looking for! Loving your videos Sunny. So helpful, and you're pretty easy on the eye too! πŸ™‚

  28. blossomstudying October 18, 2016 at 9:06 am

    amazing video and so helpful!

  29. Stefanie Embree October 22, 2016 at 12:58 am

    love your videos!

  30. Malia Beauty Goddess November 1, 2016 at 9:11 pm

    You Rock Sunny!

  31. Krishna Rathod November 24, 2016 at 1:51 pm

    Hey I love your videos they are very helpful. An app I use to edit my photos is called Snapseed. It's free and has a lot of cool editing options for whatever you're going for.

  32. FashionFundi December 8, 2016 at 7:34 pm

    you are such an inspiration ! I have recently started my own channel because you have inspired me so much xx

  33. Strength Zone December 22, 2016 at 9:59 pm

    helpful video

  34. Dirtroad Darlins December 30, 2016 at 4:37 am

    Thanks for the app tips! πŸ™‚ find us at @thedirtroaddarlins – a mobile & online retail store

  35. Jaime Morris January 3, 2017 at 5:59 pm

    any suggestions for those that are political bloggers?

  36. vanegranmakeup January 11, 2017 at 4:10 am

    Im learning so much from you! thank you very much, im a Venezuelan makeup artist that recently moved to Canada so I hope to use all this information. Thanksssss

  37. Cody Whitebear March 16, 2017 at 4:27 pm

    Sunny your so cute! πŸ™‚

  38. PetroBlogAT March 31, 2017 at 10:11 am

    Hi, I like your videos. You have a really cool way to present yourself. It looks really authentic. best wishes Thomas

  39. Just Kriztina April 15, 2017 at 1:15 pm

    Thank you! Watched a few videos by you tonight and they are all very helpful! Subd! πŸ˜€

  40. Dinah Sales April 24, 2017 at 7:31 am

    Thanks a lot for this video. This is really helpful. Gonna have a try with the apps you suggested. 😊😊

  41. Canuck Kids TV April 28, 2017 at 9:14 pm

    I have to admit, not sure what the point of Instagram is. Not pushing any traffic to my site at all.

  42. David Woutersen May 3, 2017 at 11:29 pm

    Really some great apps there Sunny πŸ‘Œ

  43. Anna Kuruch May 26, 2017 at 7:48 pm

    Great video but actually you can put breaks in Instagram! You need to click on 123 and then return button is there ! πŸ˜€

    Hope this helps someone! πŸ‘πŸ»

  44. Lindsay Riskey June 8, 2017 at 5:43 am

    Sunny, your videos are so user friendly! Thank you for posting these, I am newer to instagram but I am really working to improve my insta game!!

  45. parnia v. July 5, 2017 at 4:59 pm

    My boss sent me your website but now I'm also applying this to my own account

  46. Cove's Photography July 10, 2017 at 2:43 am

    Love your videos. I know this is an older one, but there's lots of good information in all your videos. I personally like to use Photoshop Express or Snapseed to edit my photos. In the next couple of weeks you'll see videos from me. I've been doing them for clients but I always hate my own. Hopefully they'll be out sooner than later. πŸ˜‰

  47. Jennifer Haye August 3, 2017 at 3:12 am

    Loved this !!! So very helpful! Thank you for sharing!!

  48. Karen Shields November 8, 2017 at 7:35 pm

    fantastic information! I will be implementing these right away!

  49. Ariel Lyndsey February 8, 2018 at 12:49 am


  50. Angry Girl June 1, 2018 at 2:01 pm

    This is great, but time consuming to run pics through so many apps.

  51. SeifTalks September 16, 2018 at 10:22 pm


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