How To Compete In A Saturated Market as a PHOTOGRAPHER


– Do you feel like you are fighting for every single client that you get and you feel like you’re
in an oversaturated market? That may not be the case. In this video, I’m gonna
explain to you why, so let’s get to it. (uplifting music) Before I get into this
video, I wanna say welcome. If you are new to this channel,
we share business advice and relocation tips every single Tuesday. So make sure you go
ahead and hit Subscribe so you don’t miss out
on any of our content. Photographers are saying that it is getting harder
and harder to book clients, and they’re blaming an
oversaturated market. But we have three reasons why that may not necessarily be the case and three ways to overcome
the market that you’re facing. One of the first things that may indicate that you are not in an
oversaturated market is that there are new
customers all the time. Why do I say that? Here’s the thing. And this is directly from Investopedia. From a macro perspective,
market saturation occurs when an entire customer
base has been serviced, and there are no new customer
acquisition opportunities for any firm operating in that industry. So guys, here’s the thing. There are new customers
in the industry, period. So that is one of the key indicators that you are not operating
in a saturated market. So reason number two,
the industry is growing. According to IBISWorld, over
the past five years, guys, the photography industry in
the U.S. has grown by 1.6% to reach a revenue of
10 billion, not million, 10 billion in 2018. So what that means is that
the photographers around you are raising their prices,
they’re adding in associates, they’re growing their team. And that is a huge indicator
that you are not operating in an oversaturated market. Number three reason why
you may not be operating in an oversaturated market is
because there are new people opening photography
businesses every single year. In fact, at a rate of 3% growth in the industry this last year of new photographers
opening up businesses. On top of that, established
photographers were adding to their team at a rate of 2.4%. So that means that the
industry is growing. So now that we’ve talked about the fact that you’re really not
in a saturated market, what you’re actually in
is a competitive market. Now, there may be tiny little
pockets in the United States that are actually saturated, but the reality is most of them are not. It’s just people complaining about a market that they
don’t know how to deal with. So how can you handle a competitive market and stand out and get booked? Here are our three tips for standing out in a competitive market. The first tip is to be creative. Now, I know that sounds really simplistic, but honestly how many of
you have taken classes and then applied a cookie
cutter model to your photography to the point that your picture looks like your competitor’s picture, who looks like somebody
down the street as well? Guys, you’ve gotta get out of that rut. You’ve gotta shoot differently. You’ve gotta be creative. You have to use your skillset, your eye that nobody else has. That is the first step to standing out. The second tip to stand out in a competitive market is to innovate. I love the quote that
says innovate or die, because it’s true, guys. You need to look for those products, those things that nobody else has, whether that’s a really
cool press printed book or an amazing wrapped art canvas that no one else in your
market is offering at all. But when you innovate, you
offer something different. You offer something that stands out. But you have to make sure that you talk about that innovation, that
things that’s different, or nobody knows that it exists. And our last tip for standing
out in a competitive market is learning from outside your industry. Guys, that is one of the
biggest ways we’ve found to stand out in different
social media platforms is to stop doing what other
people in our industry are doing and to learn from experts
in the business arena, experts in the floral business, experts that are wedding planners, or even Fortuna 500 companies, because, again, that
goes back to innovation and being creative when you
learn outside your industry. All right, guys, so succeeding in a competitive market is hard. It’s absolutely hard if you
have to do it on your own. In fact, you’re probably gonna burn out. So in the show notes today, I
want you to go check it out. We have a private Facebook group where we share videos only for that group with interviews and hot seats. So go check it out and join. Thank you so much for watching this video. If you have loved this
video, hit Subscribe and let us know that you
want more content like this. On top of that, go ahead and hit like, leave us a comment below, tell us what one thing
really resonated with you. And if you have a fellow business owner who is dealing with a really
tough competitive market, share this video with
them and help them out. Thank you again so much for watching. Make sure that you check back next Tuesday for a brand new video. Thanks for watching.

23 Comments

  1. The Restart Specialist January 11, 2019 at 2:25 pm

    Are you in a saturated market? Let me know below so we can help you succeed.

  2. A Real Kitchn January 22, 2019 at 4:53 pm

    yes!!! I love this because I am competing with so many amazing food photographers on IG and I have zero photography skills. I am guilty of trying to look like everyone else's feeds – but I was just inspired by your "innovate" comment. Thank you!!

  3. Abbi Winslow January 22, 2019 at 8:33 pm

    Market saturation is a huge issue for anyone! I love your tips since they apply to anyone in business.

  4. Dal Dhaliwal January 22, 2019 at 11:18 pm

    Great video on how to compete in a saturated market as a photographer. I believe this industry has grown here too in the UK. You share some great tips. Thanks for sharing! :😊Just subscribed (sub number 20)

  5. Courtney Callahan January 23, 2019 at 5:44 pm

    These tips are great for anyone running a business! I love empowering videos like this. Thanks for the tips and keep up the great work!

  6. BWoodPhotography January 23, 2019 at 6:22 pm

    Great info. Looking outside your niche at other businesses is a great way to come up with new ideas. Thanks for sharing.

  7. Trina Belcik January 23, 2019 at 6:27 pm

    I’m still learning about my market and saturation. Great info and a lot of info to consider.

  8. Stephanie Berchiolly January 23, 2019 at 7:24 pm

    Love the fact you differentiated between saturated markets and competitive markets!

  9. Patricia Kelikani January 23, 2019 at 7:38 pm

    Love your content in this video. This is hopeful!

  10. Sax Station January 23, 2019 at 8:14 pm

    Thanks for sharing, good things to think about.

  11. Island Life Fishing January 23, 2019 at 8:44 pm

    Competitive vs saturated markets. I love it!!! You're giving solutions to a very common problem here. Well done. I subscribed #25😀

  12. Stacey Agin Murray, Professional Organizer January 23, 2019 at 8:50 pm

    Thanks for the three tips–I'm sure your video will spark much creativity, innovation, and learning among business owners!

  13. Lucy Griffiths January 24, 2019 at 12:08 am

    Such great value on video. Thanks for these lovely.

  14. Heather Evans Coaching January 24, 2019 at 8:33 pm

    Great video. I'm actually going to share this with one of my clients who is an incredibly talented photographer. She is a woman soulpreneur who is making her path of purpose a reality and I know she will benefit from this content!

  15. Polished Professionals January 24, 2019 at 9:09 pm

    Great information and great tips for conquering a competitive market.

  16. APS Team Solutions January 24, 2019 at 9:50 pm

    Putting your own personal twist on the "same old things" is a powerful tool! No one else in the world has it. 🙂

  17. Kajana Club January 25, 2019 at 7:41 am

    Good tips. I'm not photographer, but contentcreator and often that means photographing in addition to writing.. so I'm very happy to have found this channel of yours 🙂

  18. Rockstar Self-Improvement January 28, 2019 at 8:11 am

    Great tips and very interesting, thank you! And love the channel! Subscribed!

  19. Pregnancy and Postpartum TV January 30, 2019 at 5:47 pm

    This video has the best thumbnail 💕🤣

  20. ArdelleVision January 31, 2019 at 3:45 am

    complaining about a market i don't know how to deal with. great thought. I want to be more creative!!!! I need to compete!!!

  21. Lakeside Table February 1, 2019 at 9:53 pm

    Such great insight!

  22. Lama Jigme Gyatso: the Rational Contemplative February 16, 2019 at 1:04 am

    i love the silly face you pulled in your thumb nail 🙂

  23. Melody Elizabeth February 24, 2019 at 11:01 pm

    Awesome video want to support each other?

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